Worlds number 1 CRM and Marketing Technology company has acquired The CMO Club . The CMO Club is member based Content Marketing and Media company. They are the world’s most innovative and engaged community of CMOs, committed to helping each other.
Stephanie Buscemi, CMO of Salesforce announced this latest Salesforce acquisition through an official blog. Stephanie said, Today I am excited to announce that Salesforce has acquired The CMO Club.
She also added that founder and CEO Pete Krainik and the entire The CMO Club community would join the Salesforce family.
Stephanie added, “The CMO Club is the world’s most innovative and engaged member-based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands.”
The CMO Club is Salesforce’s third major acquisition in 2020. In January, Evergage joined the Salesforce community to boost Personalization in Commerce. Last month, VLOCITY also joined the league.
This acquisition will change contemporary B2B practices, providing customers and young marketing technology professionals with best-in-marketing resources, events and online webinars.
Salesforce also confirmed that there will be no change in existing membership. Existing CMO members would retain their membership and independence.
Dhanik Lal Sahni is a Salesforce Solution Architect, Independent Consultant, and the founder of SalesforceCodex.com. With nearly two decades of IT experience and extensive expertise in Salesforce architecture, he helps startups and enterprises design scalable, secure, and high-performance CRM solutions using Sales Cloud, Service Cloud, Experience Cloud, Data Cloud, Apex, Lightning Web Components (LWC), and enterprise integration patterns.
Through SalesforceCodex, he shares practical tutorials, real-world implementation guides, enterprise architecture best practices, and interview preparation resources for Salesforce Developers, Architects, and Administrators.
Learn more about his Salesforce consulting and freelance services at dhaniksahni.com.
