Worlds number 1 CRM and Marketing Technology company has acquired The CMO Club . The CMO Club is member based Content Marketing and Media company. They are the world’s most innovative and engaged community of CMOs, committed to helping each other.
Stephanie Buscemi, CMO of Salesforce announced this latest Salesforce acquisition through an official blog. Stephanie said, Today I am excited to announce that Salesforce has acquired The CMO Club.
She also added that founder and CEO Pete Krainik and the entire The CMO Club community would join the Salesforce family.
Stephanie added, “The CMO Club is the world’s most innovative and engaged member-based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands.”
The CMO Club is Salesforce’s third major acquisition in 2020. In January, Evergage joined the Salesforce community to boost Personalization in Commerce. Last month, VLOCITY also joined the league.
This acquisition will change contemporary B2B practices, providing customers and young marketing technology professionals with best-in-marketing resources, events and online webinars.
Salesforce also confirmed that there will be no change in existing membership. Existing CMO members would retain their membership and independence.