When Salesforce launched AgentExchange in March 2025, it represented a significant step
forward in the company’s journey toward AI-powered innovation. The platform was built to
complement Agentforce – Salesforce’s framework for building AI-driven agents that operate
within Sales Cloud, Service Cloud, and other Salesforce products.
In contrast to AppExchange, which features complete applications, AgentExchange centers
on agentic components – the smaller, modular elements that enable these AI agents. These
components include:
- Prompts that determine how an agent responds to specific tasks.
- Actions that initiate particular updates within Salesforce or connected external
- systems.
- Topics that allow agents to grasp context or conversational objectives.
- Agent templates that combine all these pieces into reusable configurations.
This modern approach simplifies automation by allowing administrators and developers to
embed it directly into Salesforce without building entirely new applications. It also enables
customers to begin on a small scale – with a single prompt or workflow – and expand
gradually as their requirements evolve.
Six Months of Transformation: The Evolution of AgentExchange
In just six months, AgentExchange advanced from its debut to a major public achievement –
reaching 100 listings a week before Dreamforce 2025. The marketplace emphasizes
Agentforce AI components such as prompts, actions, topics, complete agent templates, and
AI-powered apps that integrate across Salesforce
Between March and September 2025, AgentExchange progressed through three distinct
phases:
- Launch and experimentation (March–April): Partners explored how agentic
components could support real-world business operations. - Refinement and cleanup (May–July): Several listings were updated or removed,
showing that the marketplace was being carefully curated rather than expanded
without direction. - Acceleration and maturity (August–September): Consistent growth brought the
total to 114 listings and 96 unique developers, coinciding with Dreamforce 2025.
Salesforce’s commitment to partner-driven AI innovation made this growth period especially
impactful. The company actively promoted the reuse of existing tools, experimentation with
native Agentforce capabilities, and the publication of complete, functional components
instead of prototypes.
This evolution turned AgentExchange from an experimental platform into a vital part of
Salesforce’s AI strategy – a trusted space where customers can find ready-to-deploy
automation components, not just early-stage ideas.
Growth Timeline of Apps and Developers on AgentExchange
The month-by-month data snapshots below illustrate total counts, month-over-month
changes, and the ratio of apps per developer.
| Growth Timeline of Apps and Developers on AgentExchange | ||||
| Month (2025) | Unique apps | Monthly change by Apps | Unique developers | Monthly change by Developer |
| March | 55 | — | 50 | — |
| April | 80 | 45.45% | 73 | 46.00% |
| May | 83 | 3.75% | 71 | −2.74% |
| June | 95 | 14.46% | 81 | 14.08% |
| July | 103 | 8.42% | 87 | 7.41% |
| August | 95 | −7.77% | 83 | −4.60% |
| September | 114 | 20.00% | 96 | 15.66% |
As of October 8th, 2025, AgentExchange featured 122 unique apps from 102 unique developers, meaning the marketplace more than doubled within six months – showing 121.82% growth in apps and 104.00% growth in developers.
A closer look at the monthly trends reveals:
- April stood out as the breakout month for both apps and developers, with growth reaching nearly 46 percent.
- August marked a cleanup phase, showing a temporary dip in both metrics, which was followed by a strong rebound in September.
- The ecosystem maintained stability throughout. The apps-per-developer ratio remained between 1.10 and 1.19, indicating consistent productivity and avoiding an influx of low-quality listings.
AgentExchange Category Trends Over Time
This is a short overview of actual category shifts, including a mid-period checkpoint for additional context.
| AgentExchange Category Trends at a Glance | ||||
| AgentExchange Business Category | March total apps | June total apps | September total apps | Changes March → September |
| Sales | 18 | 33 | 47 | +29 |
| Analytics | 4 | 9 | 12 | +8 |
| Productivity | 10 | 18 | 18 | +8 |
| Finance | 7 | 10 | 11 | +4 |
| Marketing | 5 | 4 | 6 | +1 |
| Collaboration | 1 | 3 | 4 | +3 |
| Customer service | 5 | 5 | 4 | −1 |
| ERP | 1 | 1 | 0 | −1 |
| IT-admin | 0 | 1 | 1 | +1 |
| Commerce | 0 | 0 | 4 | +4 |
| None or uncategorized | 4 | 12 | 9 | +5 |
While the main categories stayed consistent – closely mirroring the AppExchange marketplace breakdown by categories – the month-by-month analysis reveals the following trends:
- Sales saw the largest increase in listings, with a brief dip in August followed by a strong September close at 47 listings.
- Analytics experienced steady growth, tripling from 4 to 12, showing clear mid-year momentum.
- Productivity rose quickly to 18 by June, dipped in July, and then returned to 18 in September.
- Finance showed fluctuations, peaking at 12 in July and settling at 11 by September.
- Marketing declined mid-period but recovered to 6 in the later snapshots.
- Collaboration climbed gradually but steadily, reaching 4 by September.
- Customer Service stayed stable for most of the period but ended one listing lower.
- ERP declined steadily and reached 0 by September, likely due to retagging or consolidation into other categories.
- IT-Admin emerged in June and remained at 1 listing.
- Commerce appeared later in the period and climbed to 4, marking it as a category to watch.
- None/Uncategorized spiked mid-year but normalized as listings were reassigned more accurately.
The Most Active Publishers on AgentExchange
As of October 8, 2025, three publishers share the top spot with four listings each: Breadwinner Integrations Inc., Salesforce Labs, and Bullhorn. Breadwinner and Salesforce Labs rose into the leading position, while Bullhorn slipped by one listing since September.
| Top AgentExchange Publishers | |||
| Publisher on AgentExchange | October listings | September listings | Change in 1 month |
| Breadwinner Integrations Inc. | 4 | 3 | +1 |
| Salesforce Labs | 4 | 2 | +2 |
| Bullhorn | 4 | 5 | −1 |
| Customertimes | 3 | 3 | 0 |
| Audit9 | 3 | 3 | 0 |
| Grazitti Interactive | 2 | 3 | −1 |
| OpenText Corporation | 2 | 2 | 0 |
| 360 Degree Cloud Technologies | 2 | 2 | 0 |
| Certinia | 2 | 2 | 0 |
| Ascent Cloud LLC | 2 | 2 | 0 |
A month-by-month review of publisher activity reveals several key patterns:
- New entries (first listing since September 2025, at least +1 app): AMC Technology, Goeting, ZoomInfo, Eightfold AI, Quality Clouds, Vicasso, Mavtron, Cisco Systems, Globebyte, flair.hr, OPRO, Ayara, e2a related actions for Agentforce, Girikon, SERVICE 1 GmbH, and Kantata – a total of 16 new publishers.
- Listings removed or retagged (now 0, but had 1 in September 2025): JustCall, NAO ERP Agentforce, Screen Magic Mobile Media, Vera Solutions, Apizee, Sprout Social, Verato, Validity, Venizum Marketing Technology AB, and PK4 Tech – 10 publishers in total.
- Notable movers: Salesforce Labs +2 apps (to 4), Breadwinner +1 app (to 4), Bullhorn −1 app (to 4), Grazitti −1 app, Propel −1 app, Zenkraft −1 app, SalesWings +1 app.
As Stony Grunow, Co-Founder of Breadwinner, stated:
“AgentExchange is still in its early days, but thanks to the vision and dedication of leaders like Trish Phillips and Amy Gorman, partners like Breadwinner have a platform to innovate and expand what’s possible for Salesforce customers. Our mutual success is tied together — the stronger the partner ecosystem, the stronger Salesforce becomes.”
How AgentExchange Evolved Throughout 2025
AgentExchange expanded rapidly while maintaining its structure:
- The marketplace began with 55 listings in March, surpassed 100 just a week before
- Dreamforce, and reached 122 listings by October.
- The publisher count grew to 102, with Sales leading the way – adding 29 listings to reach a total of 47.
- Analytics tripled to 12, and Productivity climbed to 18 and remained steady.
- Commerce entered the scene later in the year, reaching 4 listings.
- After a brief dip in August due to cleanup activity, September saw a strong recovery.
AI is no longer just the future – it’s already transforming how teams operate. Those who embrace AI save time, reduce costs, and increase productivity. AgentExchange provides an accessible way to discover ready-to-use Agentforce components, integrate them directly into Salesforce, and achieve results quickly – without lengthy development projects.
My deep analysis of AgentExchange for the coming months suggests: Sales will remain strong, Analytics will continue to rise gradually, and Commerce will attract more focus after the event season. Expect occasional cleanups – any drop usually reflects re-tags, not a retreat.
For teams ready to accelerate real work through AI, now is an ideal time to explore Agentforce components and identify where they can deliver the greatest impact.
Related Posts
- How to Set Up Agentforce Custom Actions in Flow
- Create Agentforce Custom Action using Salesforce Apex
- Agentforce Explained: Core Components Every Salesforce Professional Should Know
- How to Leverage Model Context Protocol (MCP) to Enhance Salesforce AI
- Introducing Agentforce3 to Salesforce Developers
